Celia Alario is a public relations and media strategist, grassroots communications consultant, media skills trainer and facilitator. She works at the intersection of campaigning, grassroots organizing and marketing to support organizations, film makers, artists and authors in engaging key audiences for their stories, tapping both traditional media/marketing and new media/web 2.0 tools to create meaningful opportunities for engagement.
As founder of ‘PR for People and the Planet’ she’s helped spin groundbreaking social action campaigns, provided one-on-one trainings for incoming Communications Directors, trained thousands of spokespeople and placed hundreds of stories about critical social justice and environmental issues in prominent national and international media outlets over the last 18 years.
Alario is committed to making sure that those most disproportionately impacted by issues have the skills and support they need tell their own stories in the mainstream media, and educates journalists and opinion leaders to respect the value of those grassroots voices as the experts that they indeed are.
Some of her past clients include Moveon.org, Witness, Students for a Free Tibet, Code Pink, Forest Ethics, Rainforest Action Network, Greenpeace, Liberty Hill Foundation, Energy Action Coalition, Montana Women Vote, Redrock Forests, Youth Garden Project, Confluence Literary Festival and Amazon Watch.
Alario was a Producer on Michael Moore’s Emmy-nominated television show ‘The Awful Truth’ and served as an Outreach Producer to create publicity and audience engagement campaigns for a number of award-winning documentaries and television programs, including Firestorm, On Coal River, Sir! No Sir!, Trade Off and Building Green.
Alario has also worked in community radio journalism and currently produces public affairs programming for KZMU, the Pacifica affiliate in Moab UT. She got her radio start in the News Apprenticeship Program at Pacifica Radio’s KPFA in Berkeley, California, where she also co-produced and co-hosted ‘Terra Verde’ and ‘Flashpoints’.
Alario serves on the Boards of Directors of the Independent Television Service (ITVS) and the smartMeme Training and Strategy Collective, and on the Advisory Boards of BEN (Business Ethics Network) and IVAW (Iraq Veterans Against the War).
